WHO WE ARE

Bigbeat Inc. is a B2B advertising and marketing agency based in Japan. We provide a comprehensive, one-stop service for marketing communications in the B2B industry.
Many of our clients are foreign firms looking to develop and expand their businesses in Japan.

SUPPORT IN JAPAN

We provide support for marketing communications and embrace working relationships to help with business development and expansion in Japan.

COMMUNICATIONS

  • Clients
  • Partners
  • Media

LOCALIZATION

At Bigbeat, we have a thorough understanding of each industry’s market background, culture, and business practices. We provide localization needs to create global messages that fit each unique industry situation.
  • Creative
  • Exhibition
  • Conferences / Seminars
  • Web / Digital Production
  • Advertising
  • PR

CLIENTS

  • Adobe Systems
  • ARM
  • ASUS
  • Dassault Systèmes
  • Dell
  • DHL
  • Ericsson
  • F5 Networks
  • Medidata Solutions
  • NXP
  • salesforce.com
  • Siemens
  • Sony Marketing
  • Symantec
  • VMware

and many others...

OUR PEOPLE

YUTAKA HAMAGUCHI
CEO
YUTAKA HAMAGUCHI

President Hamaguchi started Bigbeat Inc. in 1995, after working in an advertising agency for more than a decade.
Often said as a principle of the advertising business, “There are business opportunities where there’s a big change”, he has been focusing in the B2B marketing industry, especially in IT and internet related businesses, working closely with major Japanese, American, and European IT companies.
His interests include rock music, golf and traveling with his wife — as an avid explorer, he had been backpacking to many parts of the world in his 20's. He wishes to travel around the world, as long as he is alive and kicking, ideally in backpacking style!

YUKO FUKUYASU
ACCOUNT DIRECTOR
YUKO FUKUYASU

Fukuyasu grew up in the United States and Colombia when she was a child and learned to speak English and Japanese. She has experience in advertising, collateral localization, website creation, digital marketing, a multitude of conferences, seminars, exhibitions and PR events. She often receives words of gratitude from her clients as her powerful work moves the hearts of the people she encounters. Due to her superhuman energy and speediness in her work, she is often called an otherworldly being at the company.

MOTOAKI KATAURA
ACCOUNT MANAGER
MOTOAKI KATAURA

Kataura spent his teenager years in Connecticut in the United States.
Throughout his career in Bigbeat, he has spent 10 years for BtoB marketing in Japan and another 4 years for Southeast Asia outbound B2B marketing and focusing on digital marketing such as localization, website creation, SEO, content marketing, and social media marketing.

AKARI MATSUMOTO
ACCOUNT EXECUTIVE
AKARI MATSUMOTO

Matsumoto joined Bigbeat in 2019. She used to work in a creative company for exhibition products, and has experience in working with international clients. She was raised in the UK in her childhood and has a good understanding in English and the ability to understand different cultures.
Her business mission is to support client business goal, not superficially, but to localize them deeply into the target market. Especially, for international companies, it is important to convert their business services into understandable words, so that it could be accepted in the local market.
Her dream is to become a bridge between Japan and the world to enhance business.

CHIE ECHIZEN
ACCOUNT EXECUTIVE
CHIE ECHIZEN

Echizen joined Bigbeat in 2020. She is a member of Sales Department and apart from her usual sales activities, she is involved in webinar management such as planning, recording, livestreaming, and video editing. She is also working with Bigbeat Bangkok office, supporting Japanese companies' outbound businesses.
She studied International Relations at university and travelled around the world for a year and half after graduation. She is always looking for new challenges with her fresh and global perspectives.

BRYAN ADCOCK
ACCOUNT EXECUTIVE
BRYAN ADCOCK

Bryan joined Bigbeat in 2021. He is a member of the Sales Department and in addition to his sales activities, is heavily involved in blog and SNS post writing for the Bigbeat global website. He is also working closely with our Global Team to translate important sales proposals to better support our international clients.
He studied International Business in college and studied abroad at Toyo University in 2011 where he was able to hone his Japanese skills. Since then he has spent the last 8 years post-graduation acting as an intercultural bridge between the American and Japanese business worlds. When he is not working you may find him quietly with his nose in a book, socializing with friends, studying Japanese, or bouldering at his favorite climbing gym.

COLIN SNOW
ACCOUNT EXECUTIVE
COLIN SNOW

Colin joined Bigbeat in 2021. He is a member of the Global Team, and is also involved with SNS, and various design and media related activities. He studied in the United States, earning a degree while also studying Japanese so that he could move abroad and work in Japan. He has lived in not only Tokyo, but also Aomori and Fukuoka as well, picking up the Hakata (Fukuoka) dialect along the way.
In his free time, he plays games, plays guitar, lifts weights, or does Muay Thai. He also enjoys photography, specializing in wedding and event photography.

HUANG CHIH NING
ACCOUNT EXECUTIVE
HUANG CHIH NING

Ning has experience in planning, organizing, and coordinating events for B2C and B2B in both Taiwan and Japan. Trilingual in Chinese, English, and Japanese.
Her role here at Bigbeat is to support clients in reaching their business and marketing goals. In addition, she also is one of the authors of the Bigbeat blog.
She is a travel lover that has been to many countries and worked with all kinds of different people.
Her passion is hiking, (even though she walks really slow), but with her never-give-up attitude, it always takes her to the mountaintop to enjoy delicious meals with a fantastic view.

MIZUKI NOGITA
MARKETING MANAGER
MIZUKI NOGITA

Nogita was born in 1986 in Fukuoka Prefecture. After Graduating college, he entered the Account team at Bigbeat in the April of 2009. For 9 years he supported the marketing activities of domestic ICT clients until 2018, when Bigbeat established its own marketing department. As the marketing manager, Nogita oversees our own marketing and branding strategy as well as strategies for inbound acquisition of clients. Using our blog and SNS accounts, he shares the marketing activities and successes of Bigbeat.

KAISHI TADA
MARKETING
KAISHI TADA

As a member of Marketing Group, Tada is involved in planning, production management and web analysis of Bigbeat's owned media and the company's online events. He is a WACA certified Web Analytics Consultant, and is in charge of our clients' data cleansing through analytic tools such as MA (marketing automation) and Google Analytics.
He has been around water since his young days, swimming and rowing boats. On the weekends he enjoys reading and going to Japanese style public baths, "Sento".

TAKAO NISHIDA
SYSTEMS ENGINEER
TAKAO NISHIDA

Nishida is the Systems Engineer at Bigbeat. He developed B-studio, an open-source content management system (CMS) , web registration system and virtual event platform at Bigbeat. Before joining Bigbeat, he worked as an independent systems engineer contractor for an IT company.
He was classmates with President Hamaguchi during their junior high and high school days and they formed a rock band together.

YOSHIKA YAMASAKI
EVENT OFFICE
YOSHIKA YAMASAKI

Yamasaki has been a company director of Bigbeat since its establishment in 1995. She has been involved in the management and administrations of the company and currently supervises the Event Office, supporting smooth operations in a wide range of events. The whole Event Office team serves clients with our originally developed event systems and expertise backed with extensive experience.
Her hobbies include yoga, golf, traveling, reading manga comics, and watching movies.

SUZUKA AOKI
EVENT OFFICE
SUZUKA AOKI

Aoki spent four years in the United States as a college student before entering Bigbeat in 2020. She is a member of the Event Office, supporting clients’ businesses at various events, both physically and virtually, and now operates about ten B2B events every quarter with our own developed event management system, KODOU.
Her hope is to make a place and opportunity that can communicate and connect with one another in business field. She is always eager to learn new things and her passion for her job knows no bounds.

TATSURO OTAKI
GENERAL MANAGER
TATSURO OTAKI

Entering Bigbeat in 2004, Otaki has spent almost 16 years working as the accountant manager of a large variety of domestic and foreign owned IT companies, specializing in BtoB marketing and event support. He has been the Account department manager since 2018 and has been focusing on company-wide optimization, including efforts to improve performance in providing client services, personnel within the department, coordination with other departments within the company, and participation from the board of directors.
He likes socializing with people and enjoys dining out. His hobby is playing golf, which he started 10 years ago.

YUSUKE MATSUMOTO
DIGITAL MARKETING CONSULTANT
YUSUKE MATSUMOTO

Matsumoto joined Bigbeat in 2019. Before starting at Bigbeat, he has had a career in digital advertising for over 10 years.

In Japan, internet advertising expenditure (media expenditure + advertising production expenditure) grew rapidly to ¥ 1,758.9 billion in 2018 (116.5% over the previous year). The promotion and use of IoT/data throughout the country has also grown with this trend and a variety of foreign companies are moving into Japan at an accelerated pace.

As this trend of foreign companies entering the Japanese market continues, he hopes to support their promotion strategies and ensure their success.
Area marketing unique to Japan would be necessary, as the language is expressed in Chinese characters as well as two Japanese syllabaries, and also the target enterprises are not always located in major cities. Content marketing also needs to be focused with SEO dealt with Japanese market.

YUTA KOMA
WEB DESIGN SYSTEMS
YUTA KOMA

Koma is a member of Web Systems Group and responsible for the front-end design of our originally developed virtual event system, KODOU, as well as our clients’ web pages. To improve how they look and move, he makes proposals and works on the implementation. He aims to comprehend the client companies’ philosophy and mission and to express them through the page design and animations.
He has experience as a freelance photographer and his hobby is going out to take photos and going to movies.

CHARLIE KANEKO
BIGBEAT BANGKOK CO., LTD
CEO, MANAGING DIRECTOR
CHARLIE KANEKO

Charlie founded Bigbeat Bangkok in January 2018 to contribute to B2B marketing in Thai, so that he hopes to make this company where Thai young people could challenge anything and get great experience.He is always supported by 5 staff who have unique character and they are offering event marketing, digital marketing for Japanese companies and Thai companies.
He is enjoying working with them, thus he has been challenging to learn Thai language since last year, but it seems to be difficult.He has worked with Mr. Hamaguchi for over 30 years, so he just wants to make Bigbeat bigger in the future together.

BLOG

Transmitting news from Bigbeat Inc. relating to marketing, sales promotion, business management, and other news surrounding the Bigbeat world.