「Going well beyond the goal」 The process that created success at the exhibition and a bold change of direction.

「Going well beyond the goal」 The process that created success at the exhibition and a bold change of direction.

There were around 76,000 attendee at this year’s 「SECURITY SHOW 2019」which eclipsed last year’s attendance of only 5,000 people. What plan do you have to create in order to successfully exhibit in the security industry where oversea companies are drastically increasing the competition? In order to find the answer to this question we talked to the people in charge of Sony Business Solutions Corporation’s booth at the exhibit.

Even a booth showing off the latest technology, it takes an analog process in order to convey the vision of the owner of the booth project and to get everyone involved to move in an efficient way. This analog process becomes the key for a successful exhibition.

The development of the SBSC was a challenging task, but it was made successful through teamwork and communication.

Read the Case Study on our blog here.

• CLIENT

  Sony Business Solutions Corporation (SBSC)

• CATEGORY

  Exhibition